Clinomics

Client Overview: Clinomic provides specialized clinical research courses designed for healthcare professionals, students, and those interested in entering the field of clinical research. Clinomic aimed to generate a high volume of leads for these courses, ensuring a steady flow of potential enrollees interested in advancing their careers in clinical research.

Objective: To drive over 250 qualified leads for Clinomic’s clinical research courses within a two-month period, with a budget of ₹15,000, targeting a cost-effective lead generation strategy.

1. Campaign Goals and Market Analysis

• Lead Type: Targeted leads interested in pursuing clinical research education, including medical and healthcare students, professionals, and individuals aspiring to join the field.

• Audience Definition: Targeted demographics included healthcare students, professionals, and others interested in career advancement in clinical research, segmented by educational background and career goals.

• Metrics: Set key performance indicators (KPIs) to achieve a cost per lead (CPL) of ₹60 or below, allowing for a balanced ROI while hitting the lead generation target.

2. Campaign Strategy and Execution

• Platform Selection: Ran ads on Facebook and LinkedIn, platforms popular among students and professionals, where educational and career-related content performs well.

• Ad Formats: Used lead generation forms, carousel ads, and video ads to showcase course benefits, career prospects, and success stories from alumni.

• Ad Copy & Visuals: Developed compelling ad copy that highlighted the career opportunities and benefits of completing Clinomic’s courses. Visuals focused on student success, testimonials, and industry relevance.

• Lead Magnet and CTA: Offered a downloadable brochure, a free career consultation, or a “Beginner’s Guide to Clinical Research” as a lead magnet, with CTAs like “Start Your Clinical Research Journey” to drive immediate interest.

3. Optimization and A/B Testing

• Audience Targeting: Segmented audiences by educational background, professional interest, and career goals to effectively reach potential students and professionals in clinical research.

• Ad Testing: A/B tested various ad creatives, including testimonials and informational graphics, to find the best-performing combinations.

• Budget Allocation: Monitored the budget closely, optimizing for the lowest CPL while balancing lead volume and quality.

4. Results and Key Metrics

• Lead Volume: Generated over 250 leads in two months, surpassing the target.

• CPL: Maintained an average CPL of ₹60, making full use of the ₹15,000 budget.

• Ad Spend Efficiency: Managed ad spend efficiently by optimizing creatives and targeting, ensuring maximum ROI.

• Conversion Rate: Achieved high conversion rates by using relevant CTAs and offering value-added lead magnets.

5. Key Takeaways and Insights

• Targeted Educational Content: Audience segmentation based on educational and career interests significantly improved engagement and lead quality.

• Use of Lead Magnets: Offering downloadable resources and free consultations attracted quality leads and built trust.

• Consistent A/B Testing: Regular testing of creatives and copy allowed for continuous improvement in ad performance.

6. Conclusion

Through precise targeting, engaging creatives, and budget-efficient strategies, Clinomic successfully generated over 250 leads for its clinical research courses within a ₹15,000 budget. This case study highlights how a tailored advertising strategy can effectively attract quality leads for specialized educational programs, supporting Clinomic’s mission to train the next generation of clinical research professionals.