Icrafty World
iCraftyWorld began with a vision to make quality wooden easels accessible to professionals, teachers, designers, and craft enthusiasts. Recognizing the need for affordable, high-quality supplies, we created an online craft supply store to simplify the shopping experience. Today, we’re proud to provide a seamless way for every craft lover to find their perfect wooden easel stand.
Client Overview: iCraftyWorld is an online store specializing in affordable, high-quality crafted products for everyday use. Given the competitive low-ticket size market, iCraftyWorld aimed to maximize sales volume while maintaining profitability through strategic ad spend.
Objective: The goal was to generate revenue of ₹6,10,000 through online sales while keeping ad spend efficient at ₹2,10,000. With an expected ROAS of around 2.5, the campaign needed to focus on high engagement and conversion rates.
1. Understanding the Market and Setting Campaign Goals
Product Analysis: Identified products that aligned with customer needs and trends, such as [list a few specific product types relevant to iCraftyWorld].
Target Audience: Defined a target audience with a strong interest in affordable crafted goods, primarily consisting of age groups 18-35, segmented by interests and online shopping behavior.
Campaign Metrics: Focused on achieving a minimum ROAS of 2.5, meaning each ₹1 spent should yield ₹2.5 in revenue.
2. Campaign Strategy and Execution
Platform Choice: Ads were primarily run on Facebook and Instagram due to their strong visual appeal and high engagement rate with shopping-related content.
Ad Formats: Utilized carousel ads and video ads to showcase multiple products and their features.
Ad Copy & Visuals: Developed engaging ad copy focused on product benefits and affordability, using clear calls-to-action. Images and videos highlighted the craftsmanship and quality.
Offer and CTA: Incorporated limited-time offers to create urgency and used CTAs like “Shop Now” or “Buy Before Stock Runs Out.”
3. Optimization and A/B Testing
Audience Segmentation: Created multiple audience segments (e.g., retargeting users who visited the site, lookalike audiences from past purchasers, interest-based targeting).
Ad Creatives: Ran A/B tests on ad creatives to identify the best-performing visuals and ad copy.
Bid Strategy: Employed a mix of manual and automatic bidding to control cost per click (CPC) and maximize impressions.
4. Results and Metrics
Revenue: Generated a total of ₹6,10,000 in revenue.
ROAS: Achieved a ROAS of approximately 2.5, aligning with the campaign goal.
Ad Spend: Efficiently utilized an ad spend of ₹2,10,000.
Cost per Purchase (CPP): Maintained a competitive CPP through careful bid optimization and audience targeting.
5. Key Takeaways and Learnings
Effective Targeting: Reaching out to highly interested segments yielded higher engagement and conversions, especially for low-ticket items.
Visual Storytelling: Using carousel and video ads helped demonstrate the product's quality, increasing user interest.
Continuous Optimization: Regular A/B testing and ad refresh cycles were crucial to maintain engagement and prevent ad fatigue.
6. Conclusion
The strategic ad spend, optimized ad formats, and audience targeting allowed iCraftyWorld to reach its revenue goals effectively within budget constraints. This campaign highlighted the power of leveraging the right platforms and ad creatives for low-ticket items, achieving a solid ROAS of 2.5 and generating sustainable revenue growth for iCraftyWorld.
