Proeasels

Client Overview: ProEasels is a brand dedicated to crafting high-quality, affordable wooden easels that cater to professionals, artists, educators, and craft enthusiasts. As a niche product, ProEasels wanted to expand its reach and increase sales while keeping ad spend efficient.

Objective: The goal was to achieve ₹4 lakh in revenue through an ad spend of ₹1.5 lakh, targeting a Return on Ad Spend (ROAS) of approximately 2.67. The campaign focused on maximizing conversions for the wooden easel product line.

1. Campaign Goals and Market Analysis

• Product Focus: Highlighted popular wooden easel models that meet the needs of artists, teachers, and craft hobbyists.

• Audience Definition: Targeted a well-defined audience of art and craft enthusiasts aged 18-50, including professional artists, educators, and DIY hobbyists. Used behavioral and interest-based targeting to reach this niche segment.

• Metrics: Set KPIs to achieve a ROAS of 2.67, with careful monitoring of CPC and cost per conversion to maximize ROI.

2. Campaign Strategy and Execution

• Platform Selection: Ran ads on Facebook and Instagram to leverage these platforms’ visual appeal and strong engagement with art and craft communities.

• Ad Formats: Employed carousel ads and video ads to showcase various easel types, their features, and benefits. User-generated content was incorporated to add authenticity.

• Ad Copy & Visuals: Created ad copy emphasizing quality, durability, and affordability, alongside visuals that demonstrated the product in action to resonate with the audience’s needs.

• Promotion and CTA: Limited-time promotions and clear CTAs, such as “Get Yours Now” and “Perfect for Artists and Teachers,” encouraged immediate action.

3. Optimization and A/B Testing

• Audience Targeting: Segmented targeting included a mix of new audiences, retargeting past website visitors, and lookalike audiences based on previous customers to expand reach.

• Ad Testing: A/B tested different ad creatives and messaging to identify the best-performing combinations that engaged the audience and drove conversions.

• Bid Strategy: Optimized bids for maximum reach within budget constraints while keeping CPC and CPA low.

4. Results and Key Metrics

• Revenue: Successfully achieved a total revenue of ₹4 lakh, hitting the target.

• ROAS: Maintained a ROAS of approximately 2.67, meaning for every ₹1 spent, ₹2.67 was generated in revenue.

• Ad Spend Efficiency: Effectively managed a total ad spend of ₹1.5 lakh with ongoing optimizations to maintain high ROI.

• Conversions: Increased conversions through strategic retargeting, compelling creatives, and limited-time offers.

5. Key Takeaways and Insights

• Audience Engagement: Targeted creatives and engaging visuals that displayed the product in use resonated well, driving higher conversions.

• Efficient Ad Spend: ROAS was optimized through segmentation and bid management, keeping acquisition costs low.

• Authenticity: Incorporating user-generated content added credibility, encouraging potential customers to trust the brand.

6. Conclusion

Through a well-planned and targeted campaign, ProEasels achieved ₹4 lakh in revenue with an efficient ad spend of ₹1.5 lakh, reaching a ROAS of 2.67. This case study highlights how effective targeting, creative optimization, and audience segmentation can successfully drive sales for a niche product, helping ProEasels expand its reach and grow its customer base.